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5 Schools Remembering September 11th Today

It’s a day of reflection and a day of great pain for all of us. It is also a day for us to come together as a family, like these campuses did today, to show love and support.


1. Marquette University


Memorial Ceremony on campus at Marquette. Look at all of the students who came out to remember! Check out the comments on the image from ROTC members.







2. Fordham University 

Fordham Campus ministry, in partnership with the religious clubs on campus, is hosting an interfaith prayer service this evening so all faiths can come together in love and remembrance.








3. King’s College


2977 flags in the lobby of the school to commemorate the 2977 lives lost, as a place for reflection for students





4. New York Institute of Technology


Dedicated by the SGA of the school, a beautiful fixture on campus.



5. St. Lawrence University


College Republicans and College Democrats at SLU came together overnight to place 3,000 flags on campus to remember 9/11. That is beautiful!





What did your school do to remember today?

Poll! What’s the best way to snag members in September?

From scranton.edu

It’s the beginning of a new year, and that means you student leaders are all over the place, looking for new students to bring into your awesome organization. With all the options out there to snag a freshman (or transfer, or upperclassman!), where do you find the best community enlarging opportunities?

Also, head over to the Student Leader Collective starting September 1st for our series #SLbeginnings on making the most of the most exciting month.

Don’t forget to comment with an explanation of your poll choice. Happy voting :)

Hold Hands, Get Chocolate – No, not from your boyfriend

Milka, an Argentina chocolate company, set up a nifty vending machine with a catch, to promote “tenderness” between strangers. Bear with us…

You see, in order to dispense the free chocolate, people need to hold hands, one on one end touching the button on the machine, the other on the other end touching the button on the cow. This caused strangers to make a connection to share in the joy of chocolatey goodness. Nice!

This is very Dance Floor Theory because:

  • Pattern interrupt” to get attention: what is that cow and purple vending machine with chocolate doing there?? Hmmmmm….
  • The organizers didn’t have to be there for their “pattern interrupt” to work, they created fun by using the environment.
  • The set up caused people to make a positive connection and work together to experience something cool.


What do you think? Would you hold hands with a stranger for chocolate? (Isn’t that the definition of dating…just kidding.)


Coca Cola is Dance Floor Theory Gold

A few months back, the marketing world got excited over Coke’s new campaign: The Coca Cola Friendly Twist.

Watch the video, it’s kind of awesome

I saw this, and as a marketing fanatic, I shared it on my Facebook wall, tagging our very own Tom because it reminded me so much of what he talks about in his Dance Floor Theory programs.

Here’s what he had to say in the comments:

1) Pattern interrupt? Yes
2) Positive Confusion? Yes
3) Connecting People Together? Yes

It’s a DFT winner to me! 

Let’s take a closer look at each point.

  1. Pattern interrupt: You have to get people’s attention by standing out, by creating a situation that isn’t normal or within our daily pattern. Nobody expects to get a Coke from a machine and have to ask someone else to help them open it. It’s surprising!
  2. Positive confusion: Remember, like we say with Free Hugs – confusing, not scaring. The confusion that opening one of these Cokes leads to is good because it encourages making a new friend.
  3. Connecting People Together: As leaders, we need to think of creative ways to get people to actually connect, not just learn a name and forget them immediately. Sharing a memory like in this ad would definitely create a deeper connection of some kind.

What do you think? Love it or think it’s silly? I love it :P

Community at Swift Kick HQ – We Share Stories

One thing that sticks out while working at Swift Kick is that we are all friends, working together. We aren’t just coworkers.

This is the kind of thing you want to create within your on-campus organization: friends, doing cool things together.

One of the simplest and most effective ways we foster a community within our own team is at our meetings, and also inbetween tasks. We share stories. The first item on our agenda of the weekly meetings is the “Good News Tangent.” Each of us get to share a cool/funny/awesome story from our past week, outside of work.

Not only does this help us get to know each other, but it reminds us that work isn’t the only thing in each of our lives. This is important! Knowing about your team members lives outside of your niche together is powerful because it makes your connection with them stronger. It serves to remind us that we have separate lives –troubles, triumphs, etc.– besides what we see in the team setting. It gives us a chance to treat each other as friends.

And friends who have fun building things together succeed together.

DFT Tip #17: The Never Ending Party

This week we posted this DFT Tip, artwork by Lia Rothschild, on our Facebook page. The idea is, you shouldn’t have to be in the room with a group you lead for them to have positive experiences. Another way to think about this tip is the old adage

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.

You could stand at the front of a room and call on the people at your event to chat with you. Everyone might be having fun listening to all the conversations you have with each person. But as soon as you leave, you’ve left those people with nothing, because the focus was them talking to you. But, you can break those same people into groups, give them a ridiculous task to work on together, or help them find a common interest. When the focus is on the connections and activities they can do without you, you can leave, or sit down and take a break (you deserve it), and the party will keep going. Remember, if you make yourself indispensible, you may feel powerful, until you realize you can never leave for your work to be successful. You want your organization and events to become breathing things within themselves, based on the culture you create.

Welcoming Nathalia to the Team – Our Wandering Kick-Butt Intern

nathalia brasileiroTHE Nathalia is a social sciences and humanities graduate of Corning Community College, moving onto Communications and PR at Brooklyn College. She was first involved with leadership as a student senator and then was the PR director for Student Association for a year. She is one of the amazing interns currently at Swift Kick. She is also a great member of our #SLChat community. 

Some epic fun facts about Nathalia:

1. I was born and raised in Brazil! [Her American accent is amazing, though it has led to some interesting mix ups.]

2 .I was never allowed to have a cat or a dog growing up so we had a chicken named George Washington.

3. I started learning English as a second language when I was only 5.

4. When I was 14 I told my parents I wanted to move out and it took me two years to convince them to let me come abroad.

Nathalia will be taking over as co-leader of The Student Leader Collective, working in office with Sabina to make sure your community and the leadership team continues to grow and improve.

In Depth with New Intern Jeremy Chen

Here in the office, we are super excited to have Jeremy spend a month with us through an NYU program matching incoming college freshmen to internships. It’s been fun having him join us on the company retreat and every day, as he joins in on the shenanigans in the office.

Jeremy was born in Taipei, Taiwan, and currently lives in Newport Beach, California. Of course for this internship, he is living at New York University. He just graduated from Corona del Mar High School.

He is excited (and a little nervous) about attending the University of Michigan in the fall. We know he is going to do great, but we are happy to have him here in the meantime. He will be studying engineering in college.

Besides school, he likes to play tennis, work out, cook, and watch Netflix. Talk about well-rounded! He also loves dogs, particularly corgis. But cats, on the other hand, not cats! He is deathly allergic. Meow.



Jeremy has only been here slightly over a week and he is already Feeding His Butterflies and trying new things. Expect blog posts from him soon over at The Student Leader Collective. He is also helping us make our systems more efficient, as we continue to work to make our company better and better.

In short, Jeremy is awesome.

Swift Kick Company Retreat – An Inside Look at the Epicness

from the resaurant’s site

Another quarter, another company retreat. The Swift Kick team (Tom, Sabina, and new interns Nathalia and Jeremy) spent all of Tuesday, July 1st, getting down to business and also romping around our side of town. We were sad, however, that new intern Trisha couldn’t join in because she got sick. Sad faces forever!

We started the day with some “getting to know you” activities: “I am …” statements and showing childhood photos that best describe us. We also explained the company overview so we are all on the same page.

We went to lunch at a Mexican restaurant called Mexican Radio, a mere walking distance from our office.  Our food was delicious, though Nathalia was the only one who didn’t ask for a special change to her menu item. The waiter must have loved us…A lot of great conversation happened, especially about technology. There is now an inside joke happening about Tom’s plans for machines to take over the world. We are a nutty bunch.

After lunch, we got down to business, to defeat…our quarter strategy. We planned out all our projects and when each task is going to get done. We have an awesome process here at Swift Kick that leads to success every time.

Tom getting ready to cry over the game


After we finished planning, it was time to get to the important part of the day: The US vs. Belgium World Cup Match. Needless to say, it didn’t end very well and led to Tom hugging walls while Nathalia and I giggled over the players last names matching with our first names. Jeremy sat quietly up front and wondered what he had gotten himself into.

After the game, Tom proceeded to hand out tissues in case we wanted to cry over the loss of our country. Then, we wrapped up the business part of the retreat with letters to ourselves to get back in 3 months, a company tradition.

We closed out our day with a trip to the Chinatown Ice Cream Factory with one challenge: you HAD to try a flavor you’d never had. Some of the flavors we tried were pandan, black sesame, green tea, and lychee. Yum!!!



We took our traditional company retreat selfie (we are hip, we are cool), and parted ways good friends and a great team.


The 3 S’s of Community

Image from bluewolf.com

Community building is key within any organization or team. The best teams feel like something each member wants to be loyal to. They should be committed to making the group as a whole succeed, not just themselves. Three very important parts of creating a community are shout outs, strengths, and support. 

Shout outs:

Make people feel great about their accomplishments. Every time someone does something good, within the group or in their own life, share that with the group as a whole, so you can all celebrate together. This makes each person feel valued as a member.


Every group has individuals with different backgrounds and talents. Use these differences to create a unified team. When a person feels that they are using their unique skills and points of view to benefit the group, they feel that they “count.” Take time to get to know each member and give them opportunity to shine where they shine best, as well as learning new skills.


Finally, a community should feel like a place where friends are. Work to create connections and friendships throughout the larger group. (Warning: avoid cliques, though!) In the end, we stay loyal and excited about the human connections we make. Would you show up weekly for a group of strangers?




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