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Swift Kick Quarterly Retreat – Strategy & Broadway

Swift Kick Quarterly Retreat – Strategy & Broadway

A few weeks ago, Tom, Nathalia, and I embarked on our day long Q4 retreat to plan our projects for the quarter, learn more about each other, and of course, have loads of fun. This particular retreat was a little different in one way: there was no one new. Nathalia is continuing her internship from last quarter, and Tom and I have obviously been here a while now. This meant we didn’t need to spend too much time refreshing on the company structure, and it meant there was no new team dynamic to figure out. We were able to dig deeper into each other’s stories and feelings because the basis of friendship was already there. We did a lot of activities around values, what we value most in terms of the company and in terms of our lives. It was an awesome, challenging, […]

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Winter is Coming – Duracell Builds Communities at Bus Stops

Winter is Coming – Duracell Builds Communities at Bus Stops

As you know from Dance Floor Theory, we are all about building communities and making connections. This marketing stunt by Duracell last year definitely does both of those things. At this bus stop, in order to create heat, the people have to make a human chain to connect the two ends of the stop. This leads to: Strangers connecting over a common interest (heat) Teamwork Connections being made even when the people of Duracell aren’t there; this campaign runs on its own. What do you think? Would you hold hands with a stranger for heat? Is there a way to use Duracell’s ideas to help build community on your campus?  

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3 Ways to Use Geek Culture to Build Campus Community

3 Ways to Use Geek Culture to Build Campus Community

You remember Dustin, a past intern? Well, he’s a rising student affairs star now, working at Husson University in Maine, and an avid blogger. He is also still very much involved in Swift Kick projects still. We love Dustin. Anyway, he wrote this awesome blog post connecting the “comic con” and “geek” cultures to student programming on college campuses. These concepts are also great for student organizations. He talks about 3 aspects of Geek Culture that are transferable to your efforts on campus Traditions – students love to get hyped up year after year for an awesome event Symbols – school pride through recognizable logos keeps the brand strong Connections – shared interests bring people together and make new friendships! [How Dance Floor Theory of you, Dustin!] But alas, he says it better than we could, so go read his […]

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Stay Just a Little Bit Longer: How to Make “September Members” Into Regulars

Stay Just a Little Bit Longer: How to Make “September Members” Into Regulars

The beginning of the academic year is a time of transition. Anxious freshmen are trying to find their niche in a new environment. Upperclassmen want to try something new, maybe develop an interest they’ve discovered over the past year or two. To a student leader, the beginning of the year is a crucial, crucial point, a window of excitement and opportunity that presents itself at a preordained period every year-kind of like Christmas, just 30 days long. Your fellow students are interested in you and what you do. They want to get to know you, and they want to know what you’re about. So they take a flyer, write down a date for an organizational meeting, and before you know it, you have a packed classroom full of people. You’re excited, they’re excited, but suddenly you’re hit with the realization […]

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5 Schools Remembering September 11th Today

5 Schools Remembering September 11th Today

It’s a day of reflection and a day of great pain for all of us. It is also a day for us to come together as a family, like these campuses did today, to show love and support.   1. Marquette University   Memorial Ceremony on campus at Marquette. Look at all of the students who came out to remember! Check out the comments on the image from ROTC members.           2. Fordham University  Fordham Campus ministry, in partnership with the religious clubs on campus, is hosting an interfaith prayer service this evening so all faiths can come together in love and remembrance.               3. King’s College   2977 flags in the lobby of the school to commemorate the 2977 lives lost, as a place for reflection for students       […]

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Poll! What’s the best way to snag members in September?

Poll! What’s the best way to snag members in September?

It’s the beginning of a new year, and that means you student leaders are all over the place, looking for new students to bring into your awesome organization. With all the options out there to snag a freshman (or transfer, or upperclassman!), where do you find the best community enlarging opportunities? [polldaddy poll="8273247"]Also, head over to the Student Leader Collective starting September 1st for our series #SLbeginnings on making the most of the most exciting month. Don’t forget to comment with an explanation of your poll choice. Happy voting

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Hold Hands, Get Chocolate – No, not from your boyfriend

Hold Hands, Get Chocolate –  No, not from your boyfriend

Milka, an Argentina chocolate company, set up a nifty vending machine with a catch, to promote “tenderness” between strangers. Bear with us… You see, in order to dispense the free chocolate, people need to hold hands, one on one end touching the button on the machine, the other on the other end touching the button on the cow. This caused strangers to make a connection to share in the joy of chocolatey goodness. Nice! This is very Dance Floor Theory because: “Pattern interrupt” to get attention: what is that cow and purple vending machine with chocolate doing there?? Hmmmmm…. The organizers didn’t have to be there for their “pattern interrupt” to work, they created fun by using the environment. The set up caused people to make a positive connection and work together to experience something cool.   What do you think? […]

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Coca Cola is Dance Floor Theory Gold

Coca Cola is Dance Floor Theory Gold

A few months back, the marketing world got excited over Coke’s new campaign: The Coca Cola Friendly Twist. Watch the video, it’s kind of awesome I saw this, and as a marketing fanatic, I shared it on my Facebook wall, tagging our very own Tom because it reminded me so much of what he talks about in his Dance Floor Theory programs. Here’s what he had to say in the comments: 1) Pattern interrupt? Yes2) Positive Confusion? Yes3) Connecting People Together? YesIt’s a DFT winner to me!  Let’s take a closer look at each point. Pattern interrupt: You have to get people’s attention by standing out, by creating a situation that isn’t normal or within our daily pattern. Nobody expects to get a Coke from a machine and have to ask someone else to help them open it. It’s surprising! Positive […]

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Community at Swift Kick HQ – We Share Stories

Community at Swift Kick HQ – We Share Stories

One thing that sticks out while working at Swift Kick is that we are all friends, working together. We aren’t just coworkers. This is the kind of thing you want to create within your on-campus organization: friends, doing cool things together. One of the simplest and most effective ways we foster a community within our own team is at our meetings, and also inbetween tasks. We share stories. The first item on our agenda of the weekly meetings is the “Good News Tangent.” Each of us get to share a cool/funny/awesome story from our past week, outside of work. Not only does this help us get to know each other, but it reminds us that work isn’t the only thing in each of our lives. This is important! Knowing about your team members lives outside of your niche together is powerful […]

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DFT Tip #17: The Never Ending Party

DFT Tip #17: The Never Ending Party

This week we posted this DFT Tip, artwork by Lia Rothschild, on our Facebook page. The idea is, you shouldn’t have to be in the room with a group you lead for them to have positive experiences. Another way to think about this tip is the old adage Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. You could stand at the front of a room and call on the people at your event to chat with you. Everyone might be having fun listening to all the conversations you have with each person. But as soon as you leave, you’ve left those people with nothing, because the focus was them talking to you. But, you can break those same people into groups, give them a ridiculous task […]

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