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2014-11-17_15-26-24

It’s Time For One Last Meeting Between Swift Kick and Nat Attack

It’s Time For One Last Meeting Between Swift Kick and Nat Attack

And the day me and and Sabina have been avoiding is finally here (not Tom, he’s just a weird dude). My 6-month internship with Swift Kick is over and I’m sitting here writing this as I wrap-up my last day in office with these two awesome people. I’m not technically sad because even though I’ve been “joking” that I’ll always be stopping by, truth is… I’m not joking. haha I will need doses of Swift Kick once in a while. I mean how am I going to make it without Sabina saying weird (but totally okay) things like “you look sad… here, let me touch you” or Tom’s sound effects in meetings? Exactly… I just can’t. This may sound weird but when I thought of the things I would miss the most at Swift Kick, the first thing that popped […]

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The 2014 Granny Kicks Holiday Letter From Swift Kick

The 2014 Granny Kicks Holiday Letter From Swift Kick

Every year, Granny Kicks stops by the office to help us draft our annual holiday letter that goes out, along with a bunch of other goodies, to all the schools we worked with throughout the year. Because Granny Kicks has the ability to write holiday letters like no other, we thought it would be fun it to share her letter with everyone. Without further ado, here’s the 2014 Granny Kicks Holiday Letter.   “Oh Mylanta! I can’t believe it’s already been a whole dang year since my last year-end letter to everyone. A lot sure has happened since we spoke, so I’ll do my best to catch you up, but my memory isn’t the young whippersnapper it used to be back in the good ol’ days of Walter Cronkite and The Monster Mash. Let’s start with my adorable grandson Tom-E-Tom. I […]

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Get 10% off the SK Store – Because #FreeHugs are in Fashion

Get 10% off the SK Store – Because #FreeHugs are in Fashion

So you may have noticed the store has been revamped and made shiny. We are super excited about it! It’s got us making silly ads about it like these:   If you make a cool image like this and send it to sabina@swiftkickhq.com, we might just give you a 10% off coupon to the store! I bet you can do a better job than me at this. If you’re not the creative type, keep an eye out for contests on the SK facebook page for the same prize! What can you get at the store? Buttons Stickers Posters Tshirts and more! What is on that stuff? #FreeHugs #SLChat #SAChat Dance Floor Theory – Get your 5 on! So go check it out and thanks for reading this shameless plug!

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Make a Campus Food Service Person Smile, Change the Whole Campus Culture

Make a Campus Food Service Person Smile, Change the Whole Campus Culture

I occasionally glanced over to watch the school’s food service lady smile and laugh by herself, off to the side, throughout my Dance Floor Theory training at Queensborough Community College. Her smile and laugh both seemed so genuine. It almost felt like I was secretly looking into a moment she was having with her best friend over a glass of wine. Each time I saw her, it made my soul smile, but not for the obvious reason you might think. Campus food service people are present at almost every campus event. Where there are student events, there is free food. As the servers of this free food, the food service people get to, for better or worse, see a ton of guest speakers. Too much of any one thing diminishes the value. At some point, I assume these service people […]

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New Types of #FreeHugs I Learned About Today

New Types of #FreeHugs I Learned About Today

Over at the Student Leader Collective, the hashtag of the day is #FreeHugs, and it’s AWESOME. I wrote a post about my favorite things I noticed about what students are doing to make #FreeHugs their own. It’s so cool to see that our idea of doing a Free Hugs Day gets taken and made even better by the unique perspectives students have. Don’t believe me? Just check out the #FreeHugs hashtag on twitter. It’s filled with love. Besides the stuff I have noticed in the post I linked above, I have also learned about some NEW types of hugs. The Brug – the bro hug     There’s Normal Hugs…and then there’s Hershey Hugs (hahah get it? Hershey’s kiss…hug…)   The Don’t-Actually-Touch-Your-Brother-Hug   LOVE it How have you #freehugged today?

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#FreeHugs Day! Have YOU Pledged Yet?

#FreeHugs Day! Have YOU Pledged Yet?

Fall is here and the weather is just getting colder by the minute. Nothing like warm hugs to keep you going in these cold gloomy days. And that’s what I’m here for, to let you know you can start pledging to make people’s days a little better and warm because FREE HUGS DAY IS ONLY ONE WEEK AWAY! That’s right! Remember #FreeHugs Day last year? This year The Student Leader Collective (that’s us!) is hosting. After you get done jumping up and down of happiness you can start pledging your hugs and inviting your friends to join you in this heart warming movement. We already have over 24,0000 hugs pledged on our website. To do the same you can go to our #FREEHUGS page by clicking the bright orange button below. There you’re going to be able to sign up and pledge as […]

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Swift Kick Quarterly Retreat – Strategy & Broadway

Swift Kick Quarterly Retreat – Strategy & Broadway

A few weeks ago, Tom, Nathalia, and I embarked on our day long Q4 retreat to plan our projects for the quarter, learn more about each other, and of course, have loads of fun. This particular retreat was a little different in one way: there was no one new. Nathalia is continuing her internship from last quarter, and Tom and I have obviously been here a while now. This meant we didn’t need to spend too much time refreshing on the company structure, and it meant there was no new team dynamic to figure out. We were able to dig deeper into each other’s stories and feelings because the basis of friendship was already there. We did a lot of activities around values, what we value most in terms of the company and in terms of our lives. It was an awesome, challenging, […]

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Winter is Coming – Duracell Builds Communities at Bus Stops

Winter is Coming – Duracell Builds Communities at Bus Stops

As you know from Dance Floor Theory, we are all about building communities and making connections. This marketing stunt by Duracell last year definitely does both of those things. At this bus stop, in order to create heat, the people have to make a human chain to connect the two ends of the stop. This leads to: Strangers connecting over a common interest (heat) Teamwork Connections being made even when the people of Duracell aren’t there; this campaign runs on its own. What do you think? Would you hold hands with a stranger for heat? Is there a way to use Duracell’s ideas to help build community on your campus?

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3 Ways to Use Geek Culture to Build Campus Community

3 Ways to Use Geek Culture to Build Campus Community

You remember Dustin, a past intern? Well, he’s a rising student affairs star now, working at Husson University in Maine, and an avid blogger. He is also still very much involved in Swift Kick projects still. We love Dustin. Anyway, he wrote this awesome blog post connecting the “comic con” and “geek” cultures to student programming on college campuses. These concepts are also great for student organizations. He talks about 3 aspects of Geek Culture that are transferable to your efforts on campus Traditions – students love to get hyped up year after year for an awesome event Symbols – school pride through recognizable logos keeps the brand strong Connections – shared interests bring people together and make new friendships! [How Dance Floor Theory of you, Dustin!] But alas, he says it better than we could, so go read his […]

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Stay Just a Little Bit Longer: How to Make “September Members” Into Regulars

Stay Just a Little Bit Longer: How to Make “September Members” Into Regulars

The beginning of the academic year is a time of transition. Anxious freshmen are trying to find their niche in a new environment. Upperclassmen want to try something new, maybe develop an interest they’ve discovered over the past year or two. To a student leader, the beginning of the year is a crucial, crucial point, a window of excitement and opportunity that presents itself at a preordained period every year-kind of like Christmas, just 30 days long. Your fellow students are interested in you and what you do. They want to get to know you, and they want to know what you’re about. So they take a flyer, write down a date for an organizational meeting, and before you know it, you have a packed classroom full of people. You’re excited, they’re excited, but suddenly you’re hit with the realization […]

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