The Vision for Swift Kick 2.0
George Bernard Shaw once said, “Progress is impossible without change.” At Swift Kick, we have some big, audacious goals around helping leaders better lead their teams and engage their members. After 14 years of training leaders, we knew a few things needed to change to help us reach our bigger vision. As we look ahead […]
Office Spaces: How to Make Them Beautiful, Useful, and Yours
My school recently opened a new building, and one of my clubs was lucky enough to receive an area to call our own that we previously never had. While reconfiguring the space to suit our needs for the upcoming school year, I thought of how important it is for areas to be utilized to their […]
And the Winning #FreeHugs Postcard Is…[Insert Drumroll]
We recently asked all of you, the members of the Dance Floor Theory community, to help us pick a new #FreeHugs postcard. Jasmin Prows, a very talented student artist and leader from Salt Lake Community College, came up with some great designs, and we were thrilled to share them with all of you. We appreciate all […]
New Feature: Customizing the Homepage Image and Banner
Every community is unique, with its own history and culture, and in higher education, that collective identity is expressed visually with school colors, logos, and mascots—all of the elements that find their way into the institution’s website. We want to support you in developing the individual communities that make your institution extraordinary, so we’ve added […]
What Will You Say No To? Defining Company Values
In a recent post, 37signals showcased what it means for a company to know where it stands. Their example was the NYC bike maker Francesco Bertelli. Bertelli is a great example of a company that knows where it stands. The best way to know where you stand is to figure out what you won’t do. […]
Updated Red Rover “New Member Notice” Email Design
When a student joins their school’s campus directory and is recommended campus groups based on their interests and joins a group, the student leader of that group receives an email notification. Our first design (see image below) of the new member notification email was intended to be fun, hip, and student like. It turned out […]
Building a Red Rover Website Badge
I’m not a very good designer compared to really good designers, but give me an idea and an image and I’ll mesh it and recreate it with the best of ’em. In talking out the Georgia Highlands Campus Directory adoption strategy with Donny and John, John asked if we had a website badge they could […]
New Red Rover Graphics
Many things are better said with the help of pictures. Here’s a new one from the final Red Rover UI work. It’s definitely a draft and will get replaced fairly soon, but still serves as a quicker “get” than a bunch of text.
The Evolving Design of Swift Kick
When we started we wanted to make a mark as a company. The goal was to be bigger than just speaking, bigger than the individuals involved, but actually establish a brand that a network could grow with. So on our early Dance Floor Theory presentation slides, we put our logo: Every single slide had the […]
The Final Logo for Red Rover
Thank you so much to all of you that threw in your two cents into the Red Rover logo selection process, we went around a few more times with our designer, Chris Cerasoli, trying to find the perfect font. We tweaked this and that and came down to our final choice. Here it is: While […]