3 Ways to Foster Learning and Comfort in Your Group #50Meetups

Sometimes, when I visit a meetup for our #50Meetups project, I feel a little like a spy. To get a real feel for how the group functions, I have to act as a participant, not a researcher. No, I do not knit, or do origami. But I DO care about why your group members keep […]

How “Meh” to “Hmm” Helped Me Feed My Butterflies

Feed My Butterflies

This semester, I am currently feeding my butterflies every Monday and Wednesday afternoon. I am taking a ballroom dancing class at my university, having no experience whatsoever with formal dancing in the past (unless you count the wobble, stanky leg, dougie, and whip/nay-nay as formal dance moves.) Thus, it has been a struggle having to […]

Jabs and Right Hooks for Gaining and Retaining Student Engagement

Recently, I read a really awesome social marketing book called Jab, Jab, Jab, Right Hook* by Gary Vaynerchuck. He talks about the fact that on social media, you have to engage your brand’s fans with share-able, interesting content (jabs) before switching to the “sell” posts (right hooks). For example, a cat food company might share a […]

Coca Cola is Dance Floor Theory Gold

Coca Cola is Dance Floor Theory Gold

A few months back, the marketing world got excited over Coke’s new campaign: The Coca Cola Friendly Twist. Watch the video, it’s kind of awesome I saw this, and as a marketing fanatic, I shared it on my Facebook wall, tagging our very own Tom because it reminded me so much of what he talks […]

In Depth with DFT Tip #10: Marketing to those who don’t care

In Depth with DFT Tip #10

We posted this tip, awesome artwork done by Lia Rothschild, last week, and it sparked a little conversation. Our good friend and avid Swift Kick follower, Amera, commented and asked, “But how you market?” She was wondering if maybe we meant ‘quality over quantity.’ She’s right to an extent. But then Tom commented and went […]

How Not To Promote Your Campus Event on Twitter [IMAGE]

I, along with 100s of other people, received a Tweet from the above Twitter account letting me know about an upcoming event happening at KSU. Here’s what’s wrong with it and why you shouldn’t do your marketing like this… Irrelevant – I don’t go to KSU. I’m nowhere near KSU. I don’t know anyone at […]

Stop Marketing and Start Engaging

Stop Marketing and Start Engaging

Yesterday I spent some time at Carnegie Mellon University visiting a former Swift Kick intern. As we walked through their beautiful University Center, I noticed many campus clubs with tables set up trying to solicit students to join their group. Every table was covered with reading material and a bowl of candy to entice students […]

Target’s Shameful College Marketing Fail [IMAGE]

Shameful College Marketing

Every year big box retails host large “back to school” marketing campaigns to drive sales. In a slap to the face of higher education goals, Target’s using its national brand to promote “beer pong” equipment as essential college gear. We’re joining Cindy Kane and Jeff Jackson in using this blog as a platform to protest […]

Building a Red Rover Website Badge

Building a Red Rover Website Badge

I’m not a very good designer compared to really good designers, but give me an idea and an image and I’ll mesh it and recreate it with the best of ’em. In talking out the Georgia Highlands Campus Directory adoption strategy with Donny and John, John asked if we had a website badge they could […]

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