The Evolving Design of Swift Kick
When we started we wanted to make a mark as a company. The goal was to be bigger than just speaking, bigger than the individuals involved, but actually establish a brand that a network could grow with. So on our early Dance Floor Theory presentation slides, we put our logo: Every single slide had the […]
The Final Logo for Red Rover
Thank you so much to all of you that threw in your two cents into the Red Rover logo selection process, we went around a few more times with our designer, Chris Cerasoli, trying to find the perfect font. We tweaked this and that and came down to our final choice. Here it is: While […]
New Decisions For Red Rover: Part One: Patents?
Entrepreneurialism is a tricky business. There is much to worry about- finances, marketing, innovation, operations, etc., etc. they all need decisions. In rolling out a new product, in our case Red Rover, there are many many decisions to make – what to include, what to leave out, how to sell it, what to charge for […]
Red Rover in Context
As we turn our full attention to Red Rover, I think it is important, and fun, to put the product in context. We started Red Rover with the intent of building a tool that encapsulated Dance Floor Theory™ leadership training and pushes forward the Swift Kick mission. A what to go with the hows that we’ve […]
Knocking ‘Em Down
I’m really excited about launching the new Activities + Affairs blog, newsletter and community learning platform. It’s an exciting project that we’ve had on our plate for a year and it opens up so many interesting things for advisors and student leaders (who will soon get a matching platform of their own). I’m proud of […]
2006 Debrief
One quarter in to 2007, I thought it would be a good time to air our semi-dirty laundry from 2006. Plus it’s a good reminder for us. We are a modern company, with most of our work done over the web, while traveling, coffee shopping, or in Emma’s case, gallivanting around central park with English […]
Ed Reform: Whose Job Is It Anyway?
Capitalism and business models go together. It’s a natural conversation. Do you want a better business? Get a better business model. This blog post below inspired me. Whose Job Is It Anyway?: “Henry Chesbrough’s article in today’s WSJ about the importance of business models in innovation reinforces a point we often make here: the most […]
Red Rover Orientation Product Logo
Our Red Rover** orientation software is nearing its production end. It’s been a long process and we’ve incorporated lots of outside help. One of our final pieces is picking a logo. Input from our SK friends is important to us, so here are a few logo ideas we’re playing with. The final may or may […]
Smaller, Faster, DFT for Info
I’m working on becoming a faster poster. It seems like a totally normal phase for bloggers to go through. One of my personal strengths is thinking. One of my personal weaknesses is thinking too much. Blogging lands squarely on the edge of that two sided coin. When I think, write and share, that’s good. Often […]
On Their Terms: A Student’s Take On Professionals On Facebook
Katie was in our Advisor Technology Round Up Ed Session this morning and had strong feelings. She said she “Wouldn’t be comfortable with professors or advisors messaging her through Facebook” and then afterwards she said that, through the session conversation, she felt like she wanted to clarify.