Whitespace design (yellowspace, blackspace, etc.) has been a hot choice the past few years as some high profile companies started using it as their anti-marketing response to the more common image-overload approach. To determine our marketing style, it is important for us to move past...

We just finished a training on technology and education at Johns Hopkins University. Because of the nature of offering new services that people have probably never heard of, such as LinkedIn.com, people get suspicious about our motive. Are we sponsored by the companies we push...