There's been talk for awhile now about college students not checking e-mail, instead preferring new technology like text messaging and Facebook. Schools, in an understandably institutional response often now "require" students to check their email, making the process exciting to the students by calling it "official"....

Tom and I are sitting at our first NACA conference.  After a year at APCA, there are some differences for us. The tough intro, for our mentality, was in the Associates Orientation meeting where we were told repeatedly "If you have a great idea for promotion,...