Culture of Engagement

Pretend for a moment you promised your 5-year-old niece that you'd bring your famous peanut butter chocolate chunk cookies to the holiday party on Saturday. But you get home from work and you're exhausted. Do you hunker down and do it anyway? Of course you...

How many times have you run around passing out fliers to only have 5 people at your event? Have you spent hours crafting Facebook events, emails and Tweets to only get 2 likes and one person who shows up from social media? How many times...