Celebrating Your Members
In the famous book, How To Win Friends and Influence People by Dale Carnegie, there’s a story about a small-town newspaper that does really well despite most of the other small-town newspapers failing. After Dale interviewed the editor, he said his secret was to make it a point to print the names of the townspeople […]
Picking a Social Platform for Your Community Hub
For weeks, we have been posting content to our private Facebook group for student leaders, and even though it had over 2000 members, no one responded to any of the content. With each passing day, we felt disheartened, thinking that we were not great at creating engaging content. It turns out that wasn’t the case. […]
Swift Kick partners with Top Rated Venture Capital Firms to Expand a Private Community for Venture-Backed Entrepreneurs
Off The Record Forums, LLC partners with Swift Kick to expand their private community of entrepreneurs of venture-backed companies. NY, New York – Tom Krieglstein has become the new Executive Director of Off The Record. Tom and his team at Swift Kick are charged with managing the entire member experience from recruiting new members to […]
How To Measure Member Engagement
My role as Member Engagement Chair for the NYC Entrepreneurs’ Organization was to come up with a way to celebrate our most engaged members. Coming up with prizes was easy, but determining our top members out of 300 people was difficult. I started by listing out all the activities that a member might engage with […]
How To Engage Your Super Users
SAS is a massive global analytics software and solutions provider with just over 380,000 users engaged in their community. However, within those 380,000 users, only 23 members get the official title of “Super User” each year. That’s right, only 23 people per year! The invite-only application to become a SAS Super User is based on […]
Building Community Worldwide at the CMX Spark Conference
I’ll admit it’s very difficult to get me to wake up before sunrise, but last Tuesday I set my alarm for the awful time of 4:30 am to attend the CMX Spark Conference based out of Europe. Through groggy eyes and messy hair, I logged into the conference and was immediately welcomed by a thread […]
Is Your Team Too Scared To Give You Feedback?
I don’t often claim that reality TV gives me leadership lessons, but that’s exactly what happened last week while my family was watching an episode of Good Bones. Good Bones is a show about Karen and Mina – a mother/daughter duo – who flip homes throughout their neighborhood in Indianapolis. While Karen and Mina have […]
Nonverbal Cues: Your Silent Partner in Engagement
Imagine you’re checking out a new apartment. While getting a tour of the place from the current renter, who would be your roommate, he starts acting odd. I mean, really odd. He walks rapidly around the apartment. He holds his water glass high above his head. Next thing you know, he is shuffling backwards on […]
Is Your Team a Bunch of Dumb Rats?
While preparing for an upcoming program with a group of campus leaders, I asked the Director of Orientation if anything in particular stood out about her group of students. She replied, “I don’t know what it is about this year, or this group, but they just aren’t into it. They seem low energy, low passion, […]
What Each Level of Engagement Needs in Your Community
In 1943, American psychologist Abraham Maslow published an article in Psychological Review titled, “A Theory of Human Motivation.” Maslow proposed that humans have five levels of needs that build in sequential order. The needs are (in order), physiological, safety, social, self-esteem, and self-actualization. For a human to care about self-actualization, the other four needs are […]