I, along with 100s of other people, received a Tweet from the above Twitter account letting me know about an upcoming event happening at KSU. Here’s what’s wrong with it and why you shouldn’t do your marketing like this…
- Irrelevant – I don’t go to KSU. I’m no where near KSU. I don’t know anyone at KSU. You just used Social Media to Spam me. Next time you try and get my attention, I’m not going to listen, if I haven’t blocked you already.
- Impersonal – Even if I did go to KSU, if I see you sent the exact same message to everyone, no longer do I feel special about getting a message from you.
- Called Out – Social norms exist in Social Media, if you break them, you’ll get called out. I’m calling you out and now your “great” marketing idea just turned into a PR mess.