Say Something Nice [BLENDER EVENT]

Say Something Nice

Improve Everywhere is known for creating scenes, which is probably why we love so much of what they create. In their latest scene, they strapped a megaphone to a podium and placed it in the middle of Union Square in NYC with a sign that read, “Say Something Nice.” Imagine if your campus created a […]

Blender Events Brainstorming List

Blender Events Brainstorming List

If you follow our blog, you probably noticed we started a new segment called ‘Blender Events‘ where we highlight possible Blender Events student leaders could run on their campus. If you’re a DFT alumni, you should already know the ‘what’ and ‘why’ of Blender Events. If the term is brand new to you, click here to […]

Post-It Note War [BLENDER EVENT]

Post-It Note War

3M may have intended Post-it notes to help us remember everything from a meeting to picking up extra milk, but when artists stepped in, they took Post-it notes, and art, to a whole new level. Imagine if your campus created a Post-it note war between Residence Halls where each floor, or building, had one week to […]

The KLM Surprise [BLENDER EVENT]

Blender Events

KLM leveraged Social Media to creatively engage their traveling customers with a pattern interrupt of happiness. Imagine if your campus had a Social Media Prize Patrol that would track students down via public tweets and deliver them a pattern interrupt of happiness. ** To learn more about Blender Events, click here. To learn more about our Dance Floor […]

The Why Behind FREE HUGS

Engagement Pyramid

Like Joseph Campbell’s famous Hero’s Journey philosophy, we like to divide college students into 5 different stages of engagement based on the Engagement Pyramid above… Each stage is defined by a different set of characteristics of an individual. Fully engaged individuals display a different set of characteristics than apathetic/uninvolved individuals. Thus, the way we interact […]

Fun @ Swift Kick Central

Right now we are knee-deep in HTML coding, logo designing, and HTTP getting that it’s only natural for us to release some steam and have a little fun. With the help of our stupefiant intern, Tony, we created a National Facebook Poke Day. The idea is to poke as many people as possible on April […]