CoolTool: Booshaka – Discover Your Facebook Page SuperFans

NAME: Booshaka URL: http://www.booshaka.com WHAT IT DOES: Attaches a point-scoring system to the activity of your Facebook Fans to help you discover your Top Fans through an engagement dashboard. MY TAKE: Long time readers of the Swift Kick blog will know that I talk about the 90-9-1 rule** often when it comes to community engagement, […]

Retention: Exclusivity or Inclusivity?

In a series of brainstorming conversations with a fellow NY EOer we attempted to outline ways to increase retention within the NY EO chapter. After several rounds, he and I seemed to not be looking at the situation the same way. To figure out where the disconnect was, I drew the outline below to demonstrate […]

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