Don’t Break the #1 Rule of Icebreakers
Audible groans rolled across the audience as we begrudgingly stood up from our seats. In a room of 200 people, the speaker had managed to universally turn everyone’s attitude negative by uttering one phrase. This phrase is commonly used, but also commonly despised. What’s the phrase? “Ok, now we are going to do an icebreaker […]
Confusion is Good: Create Weird Moments to Increase Team Morale
In NYC, there are plenty of opportunities to be confused. Whether it be a Naked Cowboy – an NYC staple – or a reminder to Love Allways. [As a member of the grammar and spelling police, the latter example quickly captured my attention.] Strikingly, these opportunities for confusing are also a way to engage all those who […]
Why You Need to Host a Blender Event (Before Your Next Big Event)
How many times have you run around passing out fliers to only have 5 people at your event? Have you spent hours crafting Facebook events, emails and Tweets to only get 2 likes and one person who shows up from social media? How many times have you thought, “There has to be a better way!”? […]
3 Unexpected Ways to Build a Unique Campus Culture
The best college experiences are the ones where you feel completely connected to the spirit of your campus. Fight songs, Homecoming, dances – these all aim to create a campus culture that everyone feels part of. But sometimes you need a fresh new idea to kick-start your community. Check out what these three colleges did […]
Stop Marketing and Start Engaging
Yesterday I spent some time at Carnegie Mellon University visiting a former Swift Kick intern. As we walked through their beautiful University Center, I noticed many campus clubs with tables set up trying to solicit students to join their group. Every table was covered with reading material and a bowl of candy to entice students […]