How Not To Promote Your Campus Event on Twitter [IMAGE]
I, along with 100s of other people, received a Tweet from the above Twitter account letting me know about an upcoming event happening at KSU. Here’s what’s wrong with it and why you shouldn’t do your marketing like this… Irrelevant – I don’t go to KSU. I’m nowhere near KSU. I don’t know anyone at […]
‘Perspectivizing’ Your Online Engagement Data
Ok, I made that word up, but before our etymologist readers split for the hills, hear me out as to what it means. We help run the social media accounts of a couple education related companies. Every month we run an analytics report to measure what’s working, what’s not working, and the overall growth of […]
New Feature: Customizing the Homepage Image and Banner
Every community is unique, with its own history and culture, and in higher education, that collective identity is expressed visually with school colors, logos, and mascots—all of the elements that find their way into the institution’s website. We want to support you in developing the individual communities that make your institution extraordinary, so we’ve added […]
New Feature: Customizable Primary Filters [VIDEO]
When users sign up for the Red Rover Directory, we ask them a few basic questions. We call them the primary filters, and they can be customized to suit the needs of each institution. Like the lint trap in a clothes dryer, or a colander filled with perfect al dente pasta, the Directory’s primary filters […]
Building a Red Rover Website Badge
I’m not a very good designer compared to really good designers, but give me an idea and an image and I’ll mesh it and recreate it with the best of ’em. In talking out the Georgia Highlands Campus Directory adoption strategy with Donny and John, John asked if we had a website badge they could […]
A Guide to Facebook for School Faculty, Administration and Staff
“Should I, as an academic professional in higher education, have an online social networking account?” Yes, and here is why and how. The phenomenon of Myspace and Facebook snuck up on us like a freight train with a silent running motor. In just 4 years, social networking sites grew to over 300 million accounts with […]