Redefining Student Engagement Through the Fogg Behavior Model (Part 1)
BJ Fogg created the Fogg Behavior Model (FBM) through his work at the Persuasive Technology Lab at Stanford University. The FBM states… “Three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.” Fogg […]