• Tuesday, May 12th, 2026
  • 4:30 - 5:30 PM EST

Why Your Best Programming Still Isn't Moving the Needle

You’ve planned the events. You’ve promoted on every platform. You’ve even bribed students with free pizza. And yet… the same 12 people show up to everything while everyone else scrolls past your posts like they’re invisible.

Here’s the thing: it’s not your programming. It’s your approach. Traditional engagement strategies treat every student the same way. But engagement isn’t binary. It exists on a spectrum, and once you understand where each student sits on that spectrum, everything changes.

In this FREE webinar, you'll discover:

  • The Engagement Pyramid – The 6 levels of student engagement and why treating everyone the same is the biggest mistake you're making
  • The X+1 Principle – Why small, intentional steps create more lasting engagement than big programming pushes
  • Plot Twists – Simple, low-cost tactics that break students out of autopilot and spark genuine curiosity
  • Culture of Connection™ – How to build an environment where students feel welcomed, connected, and engaged from day one

Perfect for:

Student Affairs Professionals • Residence Life Staff • Student Activities Coordinators • Orientation Leaders • Greek Life Advisors • Student Government Advisors • Anyone tired of talking to the same 12 students

DaShawn Lamar-Baldwin

Student Affairs Expert & Speaker

DaShawn has spent his career on the front lines of student affairs, serving as Interim Dean of Students, Coordinator of Student Activities, Hall Director, and Graduate Assistant across multiple institutions. An award-winning Division II collegiate athlete turned student development professional, he brings firsthand understanding to reach today’s students and helps them thrive.

DaShawn’s presentations help student affairs teams rethink how they plan, promote, and deliver experiences that actually resonate with today’s students. He believes the best engagement strategies start with understanding how students experience campus life, not just how we design it.

A former college mascot who can command a room without a microphone, DaShawn delivers sessions that are as engaging as they are practical. Nobody checks their phone halfway through.

Save Your Spot

Limited spots available. Reserve yours now!

What People Are Saying

Hear from student affairs professionals who’ve implemented Dance Floor Theory on their campuses

Dr. Maria Johnson
Director of Student Life, State University
"Dance Floor Theory completely changed how we approach orientation. We stopped trying to get everyone to the same place and started meeting students where they were. Our engagement scores jumped 40% in one semester."
Tyler Chen
Associate Director of Residence Life
"The Engagement Pyramid gave our RAs a common language. Now when someone says 'I've got a floor full of Neutrals,' everyone knows exactly what that means and what to do about it."
Aisha Patel
Student Activities Coordinator
"I've been to a lot of trainings. Most are forgotten by Monday. DFT stuck. My student leaders still reference it months later. That's how you know it actually works."
Dylan Wilkes
Virginia Commonwealth University
"If you are looking for ways to engage student leaders from all backgrounds and experience levels, Tom's Dance Floor Theory program is the program for you! "
Ana Salgado
Sauk Valley Community College
"Our event was excellent! Our students loved it so much that they said that it was the best zoom meeting they had attended!"
Ruth Policella
SUNY Potsdam
"Extremely interactive, creative and engaging content. This event kicked off our virtual leadership conference and helped to set a positive tone for the rest of our program. Students loved the program and it inspired our staff to enhance our own virtual programming."

Dance Floor Theory in Action

See what happens when campuses embrace a Culture of Connection™

Student leaders training session
Orientation week engagement
Campus community building
Interactive workshop activities

Stop Talking to Empty Rooms

Join us May 12th and learn the framework that’s helping campuses nationwide transform disengaged students into connected communities.

Because when engagement thrives, so does everything else.

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