Every Community Needs Traditions; Here’s How To Make A Successful Tradition
Do you know what’s odder than a boat carrying a giant herring? When that boat with the giant herring is carried through the streets of a town; it’s called the “Herring March” of Spakenburg in the Netherlands. The herring is a symbol of the town’s fishing heritage, and the parade is a celebration of community […]
You Need To Ask To Increase Engagement
Every hand in the room was in the air. I knew the number would be high, but I didn’t expect it to be 100%! At a recent leadership program I ran at Gannon University, I asked the current campus leaders how many are in a leadership position because someone asked them to take on the […]
Stop Trying to Engage Your Entire Community With The Same Type of Activities
It was a sad situation, knowing that the group spent thousands of dollars and no one showed up to the event. I was working with a university in Georgia that was hosting an outdoor adventure day for their campus. Ironically, it was raining that day, so they had to move the adventure indoors. The entire […]
How to Allocate Resources For Maximum Member Engagement
1000 Free Hugs signs cost me $40… and that was with premium paper. I used the signs for an event at a conference I was keynoting. The purpose was to create an engaging activity that connected people together and increased the energy of the conference. It took me about 30 minutes to set up the […]
The Importance of Ongoing Support for Your Smaller Community Groups
I knew the whole group would fall apart if I didn’t attend their next meeting. That was how I felt after one distraught group member messaged me to say they were in trouble. Members weren’t showing up to meetings, engagement during the meetings was low, and the group often only covered half of the agenda […]
Who Makes The First Impression in Your Community?
“Mo!!!” Everyone in the room yelled in unison. Of course, everyone knew instantly who I was talking about, but all I said was, “The security guard out front is great!” Mo is the security guard at the main entrance to Seton Hall University. He is the first person that everyone meets and greets as they […]
Make Sure Your New Members Feel Welcomed Within Your Community
I felt like I was back at a Jr. High School dance where each group of friends circled up to form an impenetrable wall to block outsiders from getting in. But I wasn’t in Jr. High anymore; I was an adult at a parent mixer with my wife for our daughter’s school. We had just […]
Marketing More Won’t Solve Your Engagement Issues
FedEx Print & Office thought I was crazy for ordering 1,000 posters. A friend of mine was in a wedding competition to win a dream wedding. The competition was based on the number of votes each couple received. With less than a week left in the competition, my friend needed help getting more votes. That’s […]
Engagement Is A Process, Don’t Push It
I never thought knowledge about plastic recycling would be the reason to get more engaged. Those who know me now may find it hard to believe that I hardly participated in any school-sponsored events before college. I was the student who ignored or declined pretty much every extracurricular activity. I thought that was something “those” […]
Increase Engagement By Changing The Environment
I couldn’t believe I was standing in front of a 50-foot, 250-pound giant red ball. My daily morning routine to get coffee at the local cafe in Chicago before heading to work was drastically interrupted when I crossed paths with a giant red ball squeezed between two buildings. By giant, I mean 50 feet tall […]