When a Hug Is More than a Hug

Last week I did our Dance Floor Theory and Free Hugs training for an Army BOSS conference because, just like schools, the Army has an extremely hard time engaging their single Soldiers. According to a 2005 Leisure Needs Survey, 80-95% of single Soldiers never participate in BOSS sponsored activities. As usual, I set up the idea […]
College Speaker of The Year – 2008

Each year student activities departments from around the country vote for their favorite speaker of the year. Last week, in Atlanta, we were honored as the 2008 College Speaker of the Year. To add to the honor, it’s our second year in a row winning the award. Last year we spoke at 60 schools, went […]
Working Out in the Open and Eating our own Dog Food

In an earlier post, Tom mentioned that one of our goals for 2008 was to work out in the open. We often recommend this in Dance Floor Theory™ leadership sessions – telling students to hold their meetings in the commons every once in a while, with a flip board showing what they are doing. It […]
2007 Swift Kick Program Calendar

As we close the door on 2007, here’s a look back at who we worked with. 01/02/07 APCA Las Vegas Advisors Summit 01/03/07 APCA Las Vegas Advisors Summit 01/04/07 APCA Las Vegas Advisors Summit 01/23/07 Valencia CC 01/27/07 University of Alabama – Birmingham 01/27/07 Nazareth College 02/11/07 Lees-McRae College 02/17/07 NACA Nationals 02/18/07 NACA Nationals […]
The Application of Dance Floor Theory™ (Green Bay!)

One of my last presentations on the latest tour was at Wisconsin Green Bay. It was three hours or so, DFT 1, 2, and some technology blended in from the Secrets Behind Myspace and Facebook**. A student came up afterwards and said that she had been discussing the day at their table and that they […]
Creating a Speech

Speaker turnover in the college market is impressive. We’ve seen it happen far too often. A new speaker spends around $2000 to go to an APCA or NACA conference only to never show up again. What happens? There are many reasons and we will try to blog about them from time to time so others […]
Talking Metaphors and Schema on the Front Porch

At LACUSPA over the last few days, I was really enjoying the conversational and educational power of good metaphors. I think it’s something we do well at Swift Kick. First, it was with Dance Floor Theory, comparing dance floor dynamics to engagement and apathy and service leadership. Now it is with technology. Our whole program and […]
Seeing the Results

In talking with teachers, I often hear about how one of their greatest joys is when a former student comes back to tell how something you did impact their lives in a positive way. We don’t work with the same students nearly as long as a teacher does, but we do get to feel a […]
The Evolving Design of Swift Kick

When we started we wanted to make a mark as a company. The goal was to be bigger than just speaking, bigger than the individuals involved, but actually establish a brand that a network could grow with. So on our early Dance Floor Theory presentation slides, we put our logo: Every single slide had the […]
Red Rover in Context

As we turn our full attention to Red Rover, I think it is important, and fun, to put the product in context. We started Red Rover with the intent of building a tool that encapsulated Dance Floor Theory™ leadership training and pushes forward the Swift Kick mission. A what to go with the hows that we’ve […]