Redefining Student Engagement Through the Fogg Behavior Model (Part 1)
BJ Fogg created the Fogg Behavior Model (FBM) through his work at the Persuasive Technology Lab at Stanford University. The FBM states… “Three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.” Fogg […]
Beyond the Classroom: An Interview with Nic Ford
Nic Ford is a sophomore at Lewis-Clark State College in Idaho, and is a member of the Red Rover Ground Team. He’s working toward a career in Marketing, and has big plans for his campus radio station this fall. Check out Nic’s design work at Nicography.net. Nic spoke with us about using tools like the […]
Twitter As A Free Campus, Group Text Messaging Provider (Updated)
In May 2009 I wrote a post on how to turn Twitter into a free SMS alert system for your campus. Back then, the major hang up was people had to have a Twitter account for it to work. With student adoption of Twitter hovering pretty low at colleges, this was a problem. Last week Twitter […]
Mapping Out Red Rover’s Customer Care
We strive to make Red Rover a fairly intuitive tool for our users, but questions and suggestions are inevitable. Each new school adopting Red Rover means more users need help and customer care becomes harder to manage. A map of how we handle user questions, concerns, and suggestions is an important step in scaling larger. […]
Increased Engagement Through Bizarre College Clubs
Yesterday, USA Today reported on how student participation in co-curricular (outside the classroom) activities leads to higher GPAs and a more satisfied social life. “College experts say students who participate in extracurricular activities are more engaged in the college experience, and benefits can be seen both in and outside the classroom.” The article’s focus wasn’t about participation […]
The Illustrated Guide to a Ph.D
Related to Malcolm Gladwell’s “10,000 hours to become an expert” rule, Matt Might is helping the visual learners of the world with his Illustrated Guide to a Ph.D. ——————– Imagine a circle that contains all of human knowledge: By the time you finish elementary school, you know a little: By the time you finish high school, you […]
Red Rover Training At NMSU [IMAGE]
Last week I spent two days at New Mexico State University training their student leaders and staff on the launch of Red Rover as their new campus directory. Holly Rae Bemis-Schurtz (pictured below) from the Student Success office hosted me. Beyond making me feel extremely welcomed by suggesting the best guacamole and salsa in town (Andele), Holly’s championing of Red Rover ahead of time has made for an already successful launch. Here’s to a great year working together! Hostess extraordinaire, Holly! Airplane breakfast of champions 1st round of student leaders – left side of room. 1st round of student leaders…
Education Reform: The Polarizing Debate
The rebel valedictorian graduation speech generated 500 comments and over 160K views. Some people wrote one liners while others wrote dissertations that are bookmarked for a rainy day. What became distinctly clear was how polarizing the comments were. People either applauded Erica for her courage to stand up to a broken system… While others took […]
The New Mexico State Fight Song: The Long History Of Drinking & College
Aggies, Oh Aggies The hills send back the cry WWW.TIPPERARYGOLFCLUB.COM/STATS/ We’re here to do or die Aggies, Oh Aggies We’ll win this game or know the reason why And when we win this game We’ll buy a keg of booze And drink it to the Aggies Till we wobble in our shoes A-G-G-I-E-S! Aggies, Aggies, […]
Target’s Shameful College Marketing Fail [IMAGE]
Every year big box retails host large “back to school” marketing campaigns to drive sales. In a slap to the face of higher education goals, Target’s using its national brand to promote “beer pong” equipment as essential college gear. We’re joining Cindy Kane and Jeff Jackson in using this blog as a platform to protest […]