Utlizing Facebook Flyers for Marketing Red Rover and Swift Kick
Last November, Facebook updated its semi-useful “Facebook Flyer” advertising system. The biggest updates were better target marketing by keyword and the ability to pay-per-click instead of impressions. This is big news for people who work in the marketing industry, especially for a PPC Agency Los Angeles as what that meant was very little harm in […]
Working Out in the Open and Eating our own Dog Food
In an earlier post, Tom mentioned that one of our goals for 2008 was to work out in the open. We often recommend this in Dance Floor Theory™ leadership sessions – telling students to hold their meetings in the commons every once in a while, with a flip board showing what they are doing. It […]
APML and Education
A pretty little video: DataPortability – Connect, Control, Share, Remix from Smashcut Media on Vimeo**. At the moment this is a highly fringe technology conversation – solving a problem of only the most involved and finicky mobile networkers. The idea of data portability is great – though the current challenge is twofold: you can’t get […]
SK Blog Stats for 2/1/08
One of our major goals of 2008 is to “work out in the open” like a jewelry maker in his/her shop creating the next piece in the open for everyone to see. Education and learning should be an open process so we can all learn from each other. This blog is a piece of jewelry […]
Student Assessment Graphs Added to Red Rover
We made another round of improvements to the assessment dashboard by adding several new key data metrics and by making the dashboard more visually appealing with graphs. Consider this Version 1.9999 (not quite 2.0 🙂 Only the admin for the school’s Red Rover account has access to the dashboard. From there, the admin can share […]
Interview about Red Rover with Peter Barnes of Fox Business TV
In case you happen to be up and about at 6:45 am tomorrow (Jan 23rd) tune into the morning edition of Fox Business TV with Peter Barnes**. He is interviewing me about Red Rover, Swift Kick, Ideablob, and why I like peanut butter so much. Yes, I did say 6:45 am 🙂 We should have […]
Trying to Avoid the Advertising on the Horizon
Catching up on my feeds from the weekend, I came across Danah Boyd’s posting about youth, advertising, and social responsibility. by strangeinterlude The short of it is this: marketing necessarily creates ideals, these ideals put substantial pressure on our youth, and the “kids”, in turn, take it out on each other. In her blog, Danah […]
2008: Strategy Review (History before Future : )
In the process of putting together the 2008 APCA Advisors’ Institute tech keynote, I came across this slide from the 2007 keynote. The simplicity is probably because I made it late at night, but in the light of day, and one year later, I love this unequivocal explanation of Swift Kick: The implementation order of […]
Chicago Sun-Times Article on Red Rover and Swift Kick
Sandra Guy from the Chicago Sun-Times wrote about Red Rover and Swift Kick from an entrepreneurial startup standpoint. She does a great job of capturing Red Rover’s role in new student orientation: “Red Rover does for education what eHarmony does for dating,” Krieglstein said. “We connect students via online networks to other students, groups and […]
Facebook Scholarship and Academia
With a serious but hip academic posing seriously and hip-ly in front of a monitor I would love to own, showing a Facebook profile some dots and lines (presumably social graphs), the New York Times notes how great Facebook is for research. See the whole article here. Some interesting tidbits from the article: “Researchers learned […]