Who Makes The First Impression in Your Community?

“Mo!!!” Everyone in the room yelled in unison. Of course, everyone knew instantly who I was talking about, but all I said was, “The security guard out front is great!” Mo is the security guard at the main entrance to Seton Hall University. He is the first person that everyone meets and greets as they […]

Make Sure Your New Members Feel Welcomed Within Your Community

I felt like I was back at a Jr. High School dance where each group of friends circled up to form an impenetrable wall to block outsiders from getting in. But I wasn’t in Jr. High anymore; I was an adult at a parent mixer with my wife for our daughter’s school. We had just […]

Marketing More Won’t Solve Your Engagement Issues

FedEx Print & Office thought I was crazy for ordering 1,000 posters. A friend of mine was in a wedding competition to win a dream wedding. The competition was based on the number of votes each couple received. With less than a week left in the competition, my friend needed help getting more votes. That’s […]

Engagement Is A Process, Don’t Push It

I never thought knowledge about plastic recycling would be the reason to get more engaged. Those who know me now may find it hard to believe that I hardly participated in any school-sponsored events before college. I was the student who ignored or declined pretty much every extracurricular activity. I thought that was something “those” […]

Increase Engagement By Changing The Environment

I couldn’t believe I was standing in front of a 50-foot, 250-pound giant red ball. My daily morning routine to get coffee at the local cafe in Chicago before heading to work was drastically interrupted when I crossed paths with a giant red ball squeezed between two buildings. By giant, I mean 50 feet tall […]

Extroverts Can Be Scary And Decrease Engagement

Now I know how a matador feels when they get trampled by a bull. No, I wasn’t in a bull ring, but when the group of leaders charged at me as I entered the meeting room, I saw parts of my life flash in front of me, thinking it was my final moment in life. […]

Celebrating E-Board Members Increases Engagement And Retention

I never thought putting numbers into an excel doc would win me an award, but that’s what happens when you do the job no one else wants. For the past two years, I sat on the executive board of the NYC National Speakers Association.  By the time I joined the board, the only position left […]

The Key To Successfully Closing Down Your Community

Our regular uplifting monthly meeting had a dark cloud of sadness lingering over it because I felt like I had to say goodbye to eight friends all at once. For the past two years, a community of e-commerce business owners hired us to grow and engage their members. I facilitated several of their monthly meetings, […]

Growing a Community is Never Passive

What started as the magic ingredient needed to save their community became a logistical nightmare. Through a mutual connection, the head of a large community of e-commerce sellers invited me to lunch. The purpose of the meeting was to see if we could help them buck their negative member retention rates.  The organization had steadily […]

The Best Way To Come Up With New Activities For Your Community

Nothing feels worse than standing in a room filled with party balloons but you are all alone because no one showed up. In college, I was elected student leader for the honors club. I was a club member the prior year and thought that I could offer a lot of value if I stepped into […]