The $0 Secret to Sky-High Retention Rates
As a top-tier loyalty program member with United, I’ve spent a small fortune on flight fares over the years. But on my last flight, they gave me something that made me feel like a million bucks – well, at least my ego. It was a subtle yet powerful gesture that reminded me of the importance […]
Identifying Trending Leaders and Laying Tracks for Motivated Trains
While walking around Central Park in NYC, I watched a little league softball game on the field next to me. Surrounding the field was a collection of parents multitasking between the game, their phones, and watching their younger kids. One parent in particular was having a hard time keeping her little one under control. Her […]
Don’t Break the #1 Rule of Icebreakers
Audible groans rolled across the audience as we begrudgingly stood up from our seats. In a room of 200 people, the speaker had managed to universally turn everyone’s attitude negative by uttering one phrase. This phrase is commonly used, but also commonly despised. What’s the phrase? “Ok, now we are going to do an icebreaker […]
What’s Going On? -The Question Every “Neutral” Asks
In the previous blog post, I talked about a game my friend Kevin made up called “Scream and Run.” In case you need a recap: “Your challenge is to run as fast as you can towards the rest of the group while screaming. Then run back doing the same.” The group laughed again. “Oh, but […]
Engaging “Neutrals” on Social Media
If you’re reading this, you may also be a member of the Student Organization Leaders Facebook Group. (If you aren’t, do me a favor and request to join.) Our goal with this group is to create a place for people who have seen our Dance Floor Theory program or follow our work to continue the conversation […]
Why You Need to Host a Blender Event (Before Your Next Big Event)
How many times have you run around passing out fliers to only have 5 people at your event? Have you spent hours crafting Facebook events, emails and Tweets to only get 2 likes and one person who shows up from social media? How many times have you thought, “There has to be a better way!”? […]
When You Go To War with Post-It Notes as Your Ammo
What if you walked into work, looked out the window, and saw Marge Simpson looking at you from the office across the street? Here at the office, Melissa and I have been day-dreaming about attaching a #FreeHugs sign to the window by our desk, so that the building next to us can have a laugh. Apparently, […]
When The Student Becomes The Teacher – A Student Leader Spotlight
At the beginning of my sophomore year, I came back to school in a sling. I was on my way to an event with my hands full, and this girl ran and opened the door for me. Me, immediately filled with gratitude, introduced myself, and she asked if I needed any further help. We were […]
Who Hates Class Projects? … Who Also Loves Engagement?
When it hits December, most college students in the world have two things on their mind: final exams and winter break. As the semester comes to the end for me, all I can think of is: “GET ME OUT OF THESE GROUP PROJECTS.” This semester I had 3 group projects in place of finals. So instead […]
The Benjamin Franklin Engagement Effect
You may be familiar with Benjamin Franklin, one of the Founding Fathers of the United States. Franklin was a leading author, scientist, civic activist, statesman, diplomat, and inventor. Among his many creations were the lightning rod, Franklin stove, bifocal glasses, and the flexible urinary catheter. Who knew that Franklin created a tool for campus leaders like you in the 21st century to […]