The Social Waltz

The Social Waltz

While hanging out in Central Park, I watched a large group of people picnicking in a grassy area nearby. Without attempting to stare too much, I’d glance back to the group every five minutes. Each time I looked back, everyone had switched places. It was one big social waltz where everyone mingled with everyone. Thinking […]

The KLM Surprise [BLENDER EVENT]

Blender Events

KLM leveraged Social Media to creatively engage their traveling customers with a pattern interrupt of happiness. Imagine if your campus had a Social Media Prize Patrol that would track students down via public tweets and deliver them a pattern interrupt of happiness. ** To learn more about Blender Events, click here. To learn more about our Dance Floor […]

The Why Behind FREE HUGS

Engagement Pyramid

In our Dance Floor Theory™ program, we divide member engagement within a community into six different stages… Technically it’s seven, but that’s another story for another time. We call these six stages The Engagement Pyramid™. Each stage is defined by a different set of characteristics for an individual. Fully engaged members display different characteristics than […]

Laying Tracks for Motivated Trains

Laying Tracks for Motivated Trains

Three quick stories, one important point. Story #1: Last week, before my soccer match, I watched a little league softball game on the field next to us. Surrounding the field was a collection of parents multitasking between the game, their blackberries, and babysitting their, even younger, offspring. One parent in particular was having a hard […]

Engagement Inbreeding

A couple of months ago, a debate erupted over the possible elitist nature of the popular online student affairs community, #SAchat. The discussion lasted for several days, before trailing off. But the idea of elitism stayed with me for a while afterwards because back in college, my student activities group was also accused of a […]

February #RRWebinar Recap: Video, Slides, and Stats, Oh My.

With attendees hailing from over 70 institutions across North America, and a lively Twitter backchannel discussion, we’re chalking up our February 15 Webinar on Social Media and Student Engagement in the “success” column. Check out the full video above, or download the slides—but there is one catch: if you download the slides, you have to […]

Dance Floor Theory™ In A Nutshell [QUOTE]

This is an except I wrote from an upcoming NCSL NOW! magazine article about online community engagement… “When talking about online engagement my favorite place to start is offline on the dance floor. We’ve all been to good dances and bad dances. Good dances are proportional to the number of relationships built up on the […]

Red Rover Training At NMSU [IMAGE]

Holly Rae Bemis-Schurtz

Last week I spent two days at New Mexico State University training their student leaders and staff on the launch of Red Rover as their new campus directory. Holly Rae Bemis-Schurtz (pictured below) from the Student Success office hosted me. Beyond making me feel extremely welcomed by suggesting the best guacamole and salsa in town (Andele), Holly’s championing of Red Rover ahead of time has made for an already successful launch. Here’s to a great year working together! Hostess extraordinaire, Holly! Airplane breakfast of champions 1st round of student leaders – left side of room. 1st round of student leaders…

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