The Why Behind FREE HUGS

Engagement Pyramid

In our Dance Floor Theory™ program, we divide member engagement within a community into six different stages… Technically it’s seven, but that’s another story for another time. We call these six stages The Engagement Pyramid™. Each stage is defined by a different set of characteristics for an individual. Fully engaged members display different characteristics than […]

When a Hug Is More than a Hug

Last week I did our Dance Floor Theory and Free Hugs training for an Army BOSS conference because, just like schools, the Army has an extremely hard time engaging their single Soldiers. According to a 2005 Leisure Needs Survey, 80-95% of single Soldiers never participate in BOSS sponsored activities. As usual, I set up the idea […]

Our First NACA Flashmob [VIDEO]

For the past 6 months, Kevin and I talked about the idea of pulling off a Flashmob at NACA or APCA. Up to this point, it was just talking, but we changed that at a recent NACA West conference. It started with finding the technology. The company we found allows a person to text “swiftkick” […]

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