Redefining Student Engagement Through the Fogg Behavior Model (Part 1)
BJ Fogg created the Fogg Behavior Model (FBM) through his work at the Persuasive Technology Lab at Stanford University. The FBM states… “Three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.” Fogg […]
2006 Debrief
One quarter in to 2007, I thought it would be a good time to air our semi-dirty laundry from 2006. Plus it’s a good reminder for us. We are a modern company, with most of our work done over the web, while traveling, coffee shopping, or in Emma’s case, gallivanting around central park with English […]