Don’t Try and Start Your Own Events

I hope to convince you that Collin Wynter wasn’t crazy but rather a genius for his solo dancing during the Sasquatch music festival in 2009. If you haven’t seen the viral video of Collin dancing wild at the Sasquatch music festival, here’s a reminder. What started as one guy dancing by himself became a massive […]

Do You Actually Know The People In Your Community?

In the middle of nowhere Indiana, lies a Mecca of amazing food known as the Oy Vey Cafe.  As the name suggests, it’s a Jewish-run café, with all the food cooked by the family and inspired by their Jewish heritage. While the food itself is remarkable, this isn’t a food blog. So, I won’t focus […]

The Ryan Meetup Phenomenon: A Playbook for Crafting a Thriving Community

If your name is Ryan, then I’ve got the community for you. However, there are three essential guidelines you’ll need to meet before you can join their vibrant Meetup community: This group gathers monthly to socialize, united solely by the common thread of sharing the name Ryan. Their shared aversion to the name Bryan has […]

Vision, Mission, and Values Part 3: Creating a Mission Statement

In my last post, I shared a process for creating a vision for your organization. What type of world do you want to create? If everything goes right, the vision will be the final result of all your efforts. I referred to this as the mountain you want to climb. Now that you are clear […]

Vision, Mission, and Values: Part 1

One of my best friends moved 2000 miles away from me to set up a new life with his family in Colorado.  Needless to say, we knew we had to find ways to stay connected. So we decided to plan an adventure trip together and settled on climbing a mountain. Neither of us had any […]

Stop Trying to Engage Your Entire Community With The Same Type of Activities

It was a sad situation, knowing that the group spent thousands of dollars and no one showed up to the event.  I was working with a university in Georgia that was hosting an outdoor adventure day for their campus. Ironically, it was raining that day, so they had to move the adventure indoors. The entire […]

How to Allocate Resources For Maximum Member Engagement 

1000 Free Hugs signs cost me $40… and that was with premium paper. I used the signs for an event at a conference I was keynoting. The purpose was to create an engaging activity that connected people together and increased the energy of the conference. It took me about 30 minutes to set up the […]

Who Makes The First Impression in Your Community?

“Mo!!!” Everyone in the room yelled in unison. Of course, everyone knew instantly who I was talking about, but all I said was, “The security guard out front is great!” Mo is the security guard at the main entrance to Seton Hall University. He is the first person that everyone meets and greets as they […]

Marketing More Won’t Solve Your Engagement Issues

FedEx Print & Office thought I was crazy for ordering 1,000 posters. A friend of mine was in a wedding competition to win a dream wedding. The competition was based on the number of votes each couple received. With less than a week left in the competition, my friend needed help getting more votes. That’s […]

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