Fun Is The Easiest Way To Change Someone’s Behavior
A group of psychologists seated themselves between a staircase and an escalator in a U.S. shopping mall to run a study. They set out to answer two questions: What percentage of people choose stairs over an escalator when given the choice between the two? How would behavior change if people were made aware of the […]
Redefining Student Engagement Through the Fogg Behavior Model (Part 1)
BJ Fogg created the Fogg Behavior Model (FBM) through his work at the Persuasive Technology Lab at Stanford University. The FBM states… “Three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.” Fogg […]