What Will You Say No To? Defining Company Values

In a recent post, 37signals showcased what it means for a company to know where it stands. Their example was the NYC bike maker Francesco Bertelli. Bertelli is a great example of a company that knows where it stands. The best way to know where you stand is to figure out what you won’t do. […]

Updated Red Rover “New Member Notice” Email Design

New Member Notice

When a student joins their school’s campus directory and is recommended campus groups based on their interests and joins a group, the student leader of that group receives an email notification. Our first design (see image below) of the new member notification email was intended to be fun, hip, and student like. It turned out […]

From Easiest to Hardest

Idea Money People Execution Of course, you need them all. I talk to so many would be entrepreneurs that have this order confused. They think because they have an idea, they have some value. Sure, better to start with a good idea than a bad one, but if you have the rest the original idea […]

Ed Reform: Whose Job Is It Anyway?

Capitalism and business models go together. It’s a natural conversation. Do you want a better business? Get a better business model. This blog post below inspired me. Whose Job Is It Anyway?: “Henry Chesbrough’s article in today’s WSJ about the importance of business models in innovation reinforces a point we often make here: the most […]

Half Naked

Half Naked

It’s a function of a small team that is trying to do and learn at the same time. We spent a pile of cash 8.5k or so, on a website we threw out after one year to put up a temp iWeb site that actually describes what we do.  (Sort of, has the right “one […]

The Evolution of Blogging

Mashable created this wonderful little chart that outlines the evolution of blogging: It’s nice it’s becoming easier and easier for anyone to post information online via a cell phone. The only thing to get caught up on is the difference between useful verse useless info. It’s wonderful your cat just sneezed, but from an educational […]

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