<strong>What’s An Engagement Pyramid?</strong>

Marcus sat in the front row of a nearly empty 500 person auditorium with his head cupped between his hands. He was in disbelief that almost no one showed up after spending countless hours promoting his event.  “How is that possible?!?” He silently screamed to himself. He remembered standing outside the Student Union building handing […]

<strong>5 Ways to Increase Engagement on Slack</strong>

I was desperate. I called my mom, dad, and neighbor to ask if they could like my post. My plea for help came after posting my fourth bit of content on Slack without anyone else in the community sharing, commenting, or even liking it. It felt like I set up a dance party, invited everyone, […]

And the Winning 2022 #FreeHugs Postcard Is…

Thank you to everyone who has participated by submitting wonderful designs and voting for our 2022 #FreeHugs postcard! We are so grateful to Jonny Division Martinez for such creative contributions. She designed 3 wonderful postcards for us and through your votes, one was chosen! Jonny is an Early Childhood Education (PreK – 4) major with […]

Design Our 2022 #FreeHugs Postcard!

Are you a creative person? Does your art dazzle, amaze, and inspire? Do you want the opportunity to have your original design travel across the world? We have an exciting opportunity for you! Here’s the rundown: Swift Kick loves free hugs, both virtual and in-person. We want to spread that love as far as it […]

Combating Negativity in Your Community

If you’re like me, you have scrolled through your Instagram / Twitter / Facebook and probably have seen a lot of negative posts out there. Personally, I follow a few pages on social media just to see the funny memes/posts! But what I have noticed more recently is all the negativity within them. Yes, some […]

How To Engage Your Super Users

SAS is a massive global analytics software and solutions provider with just over 380,000 users engaged in their community. However, within those 380,000 users, only 23 members get the official title of “Super User” each year. That’s right, only 23 people per year!  The invite-only application to become a SAS Super User is based on […]

Building Community Worldwide at the CMX Spark Conference

I’ll admit it’s very difficult to get me to wake up before sunrise, but last Tuesday I set my alarm for the awful time of 4:30 am to attend the CMX Spark Conference based out of Europe. Through groggy eyes and messy hair, I logged into the conference and was immediately welcomed by a thread […]

What Each Level of Engagement Needs in Your Community

DFT Engagement Pyramid

In 1943, American psychologist Abraham Maslow published an article in Psychological Review titled, “A Theory of Human Motivation.” Maslow proposed that humans have five levels of needs that build in sequential order. The needs are (in order), physiological, safety, social, self-esteem, and self-actualization. For a human to care about self-actualization, the other four needs are […]

Identifying Trending Leaders and Laying Tracks for Motivated Trains

trending leaders

While walking around Central Park in NYC, I watched a little league softball game on the field next to me. Surrounding the field was a collection of parents multitasking between the game, their phones, and watching their younger kids. One parent in particular was having a hard time keeping her little one under control. Her […]

Highly Engaging Virtual Orientation Programs with Swift Kick

Highly Engaging Virtual Orientation Programs with Swift Kick

Raise your hand if you have no idea what the future holds! ….. ….. Oh, sorry, I couldn’t keep typing because both my hands were raised. If you’re like me, your heart has been beating extra fast because you really can’t process the sheer uncertainty of the next few weeks, months, or even the next […]