Before I Die… [BLENDER EVENT]
Walls are usually a boring addition to buildings. However, with the right creative idea, walls can turn into something so much more. Artist, Candy Chang, converted a seemingly “dead” wall in a neighborhood into an engaging work of art that pushed people to think about themselves and their life. Meh –> Hmm. Campus walls are […]
Say Something Nice [BLENDER EVENT]

Improve Everywhere is known for creating scenes, which is probably why we love so much of what they create. In their latest scene, they strapped a megaphone to a podium and placed it in the middle of Union Square in NYC with a sign that read, “Say Something Nice.” Imagine if your campus created a […]
Dance Floor Theory In Living Color [IMAGE]

While at Fordham University doing a training for their Orientation Leaders, I noticed, right from the beginning, one student with his head down. He kept his head down the whole time and almost never made eye contact with me. I figured he was either studying, autistic, or just straight up didn’t care what I was […]
Blender Events Brainstorming List

If you follow our blog, you probably noticed we started a new segment called ‘Blender Events‘ where we highlight possible Blender Events student leaders could run on their campus. If you’re a DFT alumni, you should already know the ‘what’ and ‘why’ of Blender Events. If the term is brand new to you, click here to […]
The Social Waltz

While hanging out in Central Park, I watched a large group of people picnicking in a grassy area nearby. Without attempting to stare too much, I’d glance back to the group every five minutes. Each time I looked back, everyone had switched places. It was one big social waltz where everyone mingled with everyone. Thinking […]
The KLM Surprise [BLENDER EVENT]

KLM leveraged Social Media to creatively engage their traveling customers with a pattern interrupt of happiness. Imagine if your campus had a Social Media Prize Patrol that would track students down via public tweets and deliver them a pattern interrupt of happiness. ** To learn more about Blender Events, click here. To learn more about our Dance Floor […]
The Why Behind FREE HUGS

In our Dance Floor Theory™ program, we divide member engagement within a community into six different stages… Technically it’s seven, but that’s another story for another time. We call these six stages The Engagement Pyramid™. Each stage is defined by a different set of characteristics for an individual. Fully engaged members display different characteristics than […]
MyView: Alvernia University Dance Floor Theory Training [IMAGE]
They made these shirts specially for the training since they saw me do Dance Floor Theory a year ago at Alvernia.
Laying Tracks for Motivated Trains

Three quick stories, one important point. Story #1: Last week, before my soccer match, I watched a little league softball game on the field next to us. Surrounding the field was a collection of parents multitasking between the game, their blackberries, and babysitting their, even younger, offspring. One parent in particular was having a hard […]
Engagement Inbreeding

A couple of months ago, a debate erupted over the possible elitist nature of the popular online student affairs community, #SAchat. The discussion lasted for several days, before trailing off. But the idea of elitism stayed with me for a while afterwards because back in college, my student activities group was also accused of a […]