Here at Swift Kick, one of our core values is “Raise the Tide.”
In other words, we’re in this together, so contribute to the greater good of the community.
I really took this core value to heart when I started working here, and found how easy it was to create a sense of love and community even on my own personal social media, by raising the tide. I also found that raising the tide doesn’t have to be anything big at all. In fact, it’s the little things that really count.
Some examples I have tried out:
- Shared internship opportunity links that my friends informed me of on my Facebook page. I am out of college, but many of my friends are still in undergrad. You never know what a simple share might do to change someone’s next semester plans.
- Shouted out Fordham Compliments (my school’s anonymous compliments Facebook account) about their project to get every single senior a compliment by the end of the year. Today I found out that the project was 100% successful. I really tried to help them do this, and I am so glad about the results. It’s amazing how a seemingly impossible task becomes possible if everyone chips in.
- Told my friends about an on-campus foodie blog my friend is starting. He was surprised and thankful I shared the link. I am just jealous I am not still on campus for this! 😉
- Stayed on the lookout for job opportunities for my post-grad friends. If I hear about something, I send them the information. It has worked a few times already!
I don’t mean to list these things to sound braggy or say I am a great person. I am a work in progress, always. But I am so thankful that I work here at Swift Kick, where I was taught actionable ways to help the people in my community feel good about themselves and the work they do.
I find that these little things, often a simple click of a button, or status shout out, means so much to another person. They are often so shocked and thrilled that you took the time and thought to help them out. It costs me nothing, but it has potential to bring big results. It also means that people know I am someone they can come to when they need to reach a bigger audience or find some information.
As a social media manager, these lessons are HUGE for doing good work. In an academic setting, imagine how loyal and proud a student would be to an organization at their school that was always looking for ways to help the members out, and also the greater community. This value rings true for anyone.
Try it out. Who can you raise the tide for today?
