One of the goals of the project is to enable relevant communication from the school to the students. Schools, for lack of a better method, end up sending too many emails to everyone. Students learn that emails are rarely relevant, and start ignoring all of them.
The tag cloud architecture of Red Rover – or, in normal language, letting students say what they are interested in – allows the school to send relevant emails.
It just takes a few clicks.
The embedded video is pretty small – probably easier to click all the way through to youtube or hit the full-screen option.
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