As you know from Dance Floor Theory, we are all about building communities and making connections. This marketing stunt by Duracell last year definitely does both of those things.
At this bus stop, in order to create heat, the people have to make a human chain to connect the two ends of the stop. This leads to:
- Strangers connecting over a common interest (heat)
- Teamwork
- Connections being made even when the people of Duracell aren’t there; this campaign runs on its own.
What do you think? Would you hold hands with a stranger for heat?
Is there a way to use Duracell’s ideas to help build community on your campus?
