Exciting news. Eric Lambert of APCA has agreed to be the title sponsor of the Swift Kick platform in the college market for the first year.
It was a very friendly negotiation and I do hope it is the start of a long relationship. I think Eric’s heart is in the right place. From his side, this move looks like a risk. He doesn’t understand entirely what it is that we are doing, and he hasn’t seen anything work yet. It would be easy to tell us to come back when we can demonstrate what we are talking about, but Eric is stepping up, trusting our “righteousness” and putting his money where his mouth is.
Tom and I are very excited to come through in a big way. We’re excited to show the extra bits we plan on having around Q2 . . . we haven’t talked about them with anyone yet. . .
