WHAT IT DOES:
Attaches a point-scoring system to the activity of your Facebook Fans to help you discover your Top Fans through an engagement dashboard.
Long time readers of the Swift Kick blog will know that I talk about the 90-9-1 rule** often when it comes to community engagement, so to have a tool that really brings this rule to life is a big deal and something I’ve been waiting for. It’s not perfect yet as it seems to only track month-to-month, but I’m sure in due time, they’ll have a full data dashboard.
The actionable outcomes of having a visualization of your Fan’s engagement will be huge. You’ll be able to identify your trending leaders**. You’ll be able to reward the top engaged users every month. You’ll build a game layer on top of engagement. You’ll be able to…what else? How do you see this being valuable to your work?