The Staggering Results of Successful Employee Engagement

The Staggering Results of Successful Employee Engagement

As Terri walked into work, the front desk receptionist greeted her with his typical morning smile. Then, while Terri waited by the elevator to go up to her office, he also added, “Congratulations on your son graduating from college this past weekend! I know how much it means to you to have him graduate.” Terri thanked him and quickly mentioned how proud she felt watching her son walk across the stage. She then disappeared into the elevator, heading towards her office on the third floor. 

On the third floor, some of her co-workers had secretly showed up 20 minutes earlier to set up a mini-celebration for Terri, because today also happened to be her 10th year with the company. The company had a tradition that each additional year of employment came with a unique in-office celebration and a gift card from the executive team. The team knew how much Terri loved to vacation in the Caribbean, so they set up a tiki bar with mocktails in her honor.

Teri didn’t know any of this was planned, so when the elevator doors opened on the third floor, she was in total happy shock. As if Terri wasn’t already having an amazing day at work, her day ended by closing one of her largest contracts ever. She knew this client was going to have a positive impact on a lot of people who used their software. To say she left work feeling appreciated, supported, and celebrated is an understatement.

Culture of Connection™

Terri is likely to stay with this company for many years to come, if not for life. Why? Because the company has created a Culture of Connection™ where every employee feels welcomed, connected, and engaged. This ultimately leads to higher retention, productivity, and profitability.

The research backs up the value of creating a Culture of Connection™:

The research goes on and on about the value of creating a Culture of Connection™. But don’t be fooled into thinking this is kumbaya stuff. The value extends well beyond just how your employees feel. As little as a 10% increase in successful employee engagement investments can increase company profits by $2,400 per employee per year (Article). 

“Profit is the applause you get for taking care of your customers and creating a motivating environment for your people.” – Ken Blanchard, The Essential Ken Blanchard Collection

Your Competitive Advantage

When your employees come into work and feel cared for, respected, and valued as part of the success of the whole team, they will shine. They love doing valuable work, with great people, in a culture that cares about them. Behind every successful long lasting organization is a strong culture filled with amazing people. Your employees are your competitive advantage.

“UPS has pursued a more social capital–intensive strategy than many comparable firms. UPS management has followed this strategy not out of altruism, but because of a hard-nosed business calculation that it is a good way to make a profit.” – Robert D. Putnam, Better Together: Restoring the American Community *

The results, however, don’t happen just within the office walls, they extend to your customers as well. When your employees feel trusted, supported, and valued at work, they will treat your customers better. 

“Positive employee passion creates positive customer devotion.” – Ken Blanchard, The Essential Ken Blanchard Collection

Creating Community

Essentially, by creating a Culture of Connection™ within your organization, you are creating a community between yourself, your team, and the people you serve. In the deepest parts of our souls, we want to belong. We want to belong to something bigger than ourselves. The results of successful employee engagement are not only good for the individual, but also for the whole team. Each individual employee can only do so much, but when they are unified as a team, the results are exponential.

“Teams that work well together outperform those that don’t.”Daniel Goleman, Emotional Intelligence*

Building a Culture of Connection™ within your organization is a no-brainer. Every dollar smartly invested into your company culture produces a positive return. The key here is “smartly invested.” You can see from the prior section that most companies waste way too much for so little in return. As I said before, our current methods aren’t working, but when done right, successful employee engagement efforts have the potential for exponential results.

* This is an affiliate link.
Sabina Colleran

Sabina is the Community Manager at Swift Kick, and loves that her job is dedicated to helping students be as awesome as they were meant to be. She is a graduate of Fordham University (go Rams!) and has fond memories of being an Orientation Leader and on the board of the Filipino club while in college. Her life goal is to be a perpetual ball of sunshine. Find her on twitter @sabinadeelight! To read her personal blogging adventure check out:

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