Car-Class-Car students are a known thing on commuter college campuses. Meaning, they go from their car, to their class, and back to their car again. In terms of outside-the-classroom engagement, this group tends to be the hardest to connect with. Watching the video below gave me the idea of what if you turned the CCC student’s path into a journey, verses a chore. One example, like in the video, is to decorate it with common known visuals like from video games. What else could do, have you done, to turn the CCC’s path into a journey? And, by the way, marketing on a sidewalk for an event, isn’t creating a journey…that’s just marketing for an event that they will never show up to anyway.